All these functions are seamlessly integrated, ensuring a complete, easy to use system that will allow you to identify and retain valuable customers, contact them directly and therefore, ultimately, increase your profits.

STRIPES is scaleable to satisfy all the requirements from a small chain to a large multi-national.

STRIPES provides you with two very powerful marketing tools in one:

Firstly, it enables you to build up a detailed picture of exactly who your customers are. Secondly, via e-mail, direct mail, fax, SMS or phone you are able to communicate to every customer personally about products, services or offers you know will be of interest to them, based on the information you have gathered over time and their historical transactions.

This is the competitive edge. Your competitors cannot copy you because they do not have access to information about your customers. They can only communicate to them via mass media.

STRIPES is browser-based using Microsoft .NET technology. This allows users to operate a very scalable Target Marketing system.  Ranging from a single installation, installed on one PC, to an Internet based nationwide network, STRIPES delivers using the same software.  No need to upgrade as your business grows.

STRIPES is uniquely customisable. 

The screen to the left shows how every reference in STRIPES can be set using the terminology you want. 

STRIPES includes not only all the standard fields you need to keep your customer details but also includes optional fields you choose for your own purposes.

In this example we simply clicked the optional fields we wanted to use to store additional information relevant to each customer and gave it a meaningful name.

The example is for a clothing store who want to keep track of which brands their customers purchase.

STRIPES allows you to categorise or segment your contacts however you wish.

In the case of our clothing store we are categorising our clients by Type based on their occupation.

STRIPES is not only very flexible but is also designed to allow you to change your mind.  If you decide that occupation is no longer relevant it can be instantly removed.  Similarly new categories can be added at any time.

Contact maintenance is a breeze.  You can locate contacts using a variety of search techniques and update them instantly.

When it comes to using the contacts for Target Marketing, STRIPES provides an easy to use builder.

You simply select the categories you wish to contact.  In this example we have selected all contacts from Australia who purchased either of two clothing brands.

Having built our selection we can then filter it to remove any exceptions such as people who haven't purchased this year.

STRIPES then saves the resulting list for use with any popular communication tool such as Microsoft Word or a Mailing house.  STRIPES provides sample templates and guidance for Email, Letter and Fax.  This makes the process very straightforward.

You can also save your contact selection for use again at a future date.

In this example we have recalled a selection we built for a promotion.  We can then re-run it to build an up to date list of contacts.

A target marketing campaign can be developed and customers contacted from day one of installation.